The Challenges of Running a Tutoring Business

Tutor Agency SoftwareRunning a tutoring agency is not always smooth and, as like every other business, it might face difficulties. Here is a list of the most common challenges you will find during your journey and some helpful tips to overcoming them and growing a successful tuition business.

Have Difficulties in Finding your Market Niche

At this stage, time management and a good business plan are crucial. If after conducting a research and analysis you still cannot find a gap, look at your competitors and see what they are offering. Can you spot anything missing? Do you think you could offer something different and more innovative? If you believe there is in fact a demand and that you can meet their needs you are on your way to consolidating your market position.

Coming Up with a Unique Brand

Branding is key to any small business since it will hasten visibility and loyalty. You can look for some inspiration by examining your competitors’ strategies - they are the “market-movers”. Which names and logos stand out in your memory? Try entering the market by copying the best aspects of their strategies while adding your own distinguishing elements.

Growing your Business

After a period of settlement and success you might feel like you need to do something to keep up with demand, there are a number of ways of growing organically, that require either moving into a new area geographically, or into a new position in the market such as online tuition.

There are different ways of expanding such as:

  • Opening a new agency in another location.
  • Becoming a franchise.
  • Form an alliance.
  • Expand subject and level capabilities.
  • Target other markets.

Clients Complaint about Tutors

Discuss the matter straightaway and directly with them. One of the most crucial attributes of a good agency is openness with clients. Address the problem in a way both parties feel they are been treated equally and with respect. Remember, don’t try to avoid dealing with these issues, communication is key!

How to Prepare for Busy Periods

Demand for private tuition might be seasonal which means there might be busy periods from time to time. Busy periods can be stressful for the business as well as for the parents who feel the pressure behind their children’s success and might push the agency.

In order to overcome these difficult times, we suggest you to:

  • Plan ahead. Look back over previous years and find out when these busy periods are likely to occur.
  • Increase staff. Hire extra tutors and, if possible, look to get more hours from existing ones.
  • Offer Group Tuition. In order to reduce the number of students who are placed on your waiting list.
  • Summer Schools. Entrance exams commonly take place on early September, which means you should consider offering your services even in summer.

Setting your Prices

Deciding how much to charge is crucial as it will place you on a specific market position. This decision will be linked to your target audience as these prices will lure some kind of people and repel others. Some ways to discern what to do would include looking at how much other agencies charge; conducting a market research; figuring out the price by considering your costs, etc.


Article kindly submitted by TutorCruncher

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